Camping World plans to find another $100 million in savings after new RV sales weakened during what should have been the busiest part of the year.
In its official second-quarter earnings announcement, the company described the plan as a combination of structural selling, general, and administrative savings and other operating efficiencies.
Camping World says the changes will simplify how it runs the business, give employees better tools, create a more consistent customer experience, and improve operating leverage.
What the company did not provide was a detailed breakdown showing where the money will come from.
Service departments are one area RV owners will watch. The effects could also reach sales, dealership staffing, inventory management, customer support, advertising, software, management, and other parts of the company.
New RV Sales Fell 16.4%
Camping World reported $1.93 billion in second-quarter revenue, down 2.1% from the same period last year.
New RV sales were hit much harder. The company sold 22,312 new RVs during the quarter, a decline of 16.4%.
Used RV sales moved in the opposite direction. Camping World sold 19,882 used units, up 5.2% from one year earlier.
Combined new and used RV sales fell 7.5%. That means Camping World sold 3,408 fewer RVs than it did during the second quarter of 2025.
Camping World CEO and President Matthew Wagner said new RV industry trends weakened during May and June, which are normally two of the strongest months for dealerships.
The company also moved older used inventory and prior-model-year new RVs during the quarter. Those sales helped clear aging inventory but reduced the amount of gross profit earned on each vehicle.
Wagner said the company’s second-quarter earnings fell below expectations and added, “We are not satisfied with the result.”
Camping World Lowered Its 2026 Outlook
Camping World now expects between 290,000 and 310,000 new RVs to be sold across the industry during 2026.
The midpoint of that range would be about 15% lower than last year.
Volume remained soft through July when the company released its earnings on July 29.
Camping World also lowered its full-year adjusted EBITDA guidance from a previous range of $275 million to $325 million to a new range of $230 million to $270 million.
Both RV News and SGB Media reported on the weaker demand and reduced financial outlook.
The $100 Million Will Not Disappear All at Once
Camping World says it had already achieved $35 million in savings through April.
The company has now identified an additional $100 million in structural SG&A savings and operating efficiencies.
Camping World expects to reach $50 million in annualized savings by the end of 2026. The entire $100 million is expected to be reflected in its yearly cost structure by early 2028.
Exactly how it will be divided remains unknown.
Camping World did not announce a broad round of new layoffs, dealership closures, technician cuts, or reductions to any one department as part of this announcement.
Previous Savings Included Fewer Employees
Camping World’s recent expense reductions give us some idea of the areas where the company has already lowered costs.
According to the company’s SEC filing and attached earnings release, employee cash compensation costs fell by $28.2 million during the second quarter, excluding commissions.
Camping World said the decline primarily resulted from a headcount reduction carried out during the second half of 2025.
Commission costs fell by $4.9 million, while stock-based compensation expenses declined by $4.1 million.
Not every expense went down. Outside service provider fees increased by $4.5 million, mainly because of software and related maintenance costs. Advertising expenses rose by $2.2 million, and rent expenses increased by $1.9 million.
Those figures show that cost-cutting does not always mean reducing spending across every part of the business. A company can spend more on software or outside services while reducing payroll and other expenses.
Camping World did not identify which departments were affected by the earlier headcount reduction.
What Could Customers Notice?
Camping World has not explained how the additional $100 million in savings will be divided across the company.
Previous cost reductions included lower employee compensation following a headcount reduction in the second half of 2025. If staffing is reduced again, customers could feel the effects in several parts of the business.
Sales and Inventory
A dealership with fewer sales or administrative employees may take longer to return calls, prepare paperwork, process financing, or resolve trade-in questions.
Reduced staffing could also place more pressure on the employees who remain. That may lead to slower service or less individual attention during the buying process.
The weaker RV market could work in buyers’ favor in one area. Camping World has been working to clear older used inventory and new RVs from previous model years. Shoppers may find more room to negotiate on units that have been sitting for an extended period.
Service and Repairs
Camping World reported $217.6 million in products, service, and other revenue during the second quarter, down 2.4% from one year earlier. The company attributed the decline mainly to reduced service, collision, and warranty work.
Service departments are especially sensitive to staffing levels. Fewer technicians could mean longer waits for appointments and repairs. Fewer service advisers could make it harder for customers to get updates or answers.
Parts employees and warranty staff also play a role. Delays in ordering parts or submitting claims can leave an RV sitting even when a technician is available.
Camping World says the savings plan is intended to create a more consistent customer experience. Repair times and communication will show customers how well that goal is being met.
Customer Support
Camping World also provides financing, insurance products, protection plans, roadside assistance, Good Sam memberships, and other services connected to RV ownership.
Reduced support staffing could lead to longer hold times, slower responses, and more difficulty resolving problems that require help from several departments.
Centralized systems and better software could offset some of those issues. They could also make the process less personal if local employees have less authority to fix a customer’s problem.
Staffing levels and local management will continue to shape the experience customers receive.
The Results May Vary by Location
Camping World had 200 store locations at the end of the second quarter.
Changes made across a company that size may not look the same at every dealership.
One location could benefit from better scheduling tools, cleaner inventory, and simpler procedures. Another could struggle with staffing or a heavier workload.
A $100 million savings plan does not automatically mean worse service, fewer employees, or dealership closures. It also does not guarantee that customers will see a better experience.
Camping World says the goal is to run the company more efficiently and provide customers with greater consistency.
And we’ll be watching to see how that promise plays out.
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