Liquified, the RV products brand founded by Matt Foxcroft of Matt’s RV Reviews, is changing its name to Prime RV as the company expands into a broader range of RV products.
The company announced the rebrand Sept. 16 at the Hershey RV Show. According to RV PRO, Prime RV brings Liquified, the Liquishine exterior-care line, and the new Gravity product line together under one brand.
The company is also launching its first product outside tank and exterior care, the Gravity 20-Foot Premium Sewer Hose Kit.
Liquified Expands Beyond Tank Treatments
Liquified built its business around RV sanitation products before expanding into exterior care with Liquishine. RV PRO reported earlier this year that the company had begun broadening its product lineup with the waterless wash and wax line.
Prime RV gives the company a single name for those existing products as it moves into RV hardware and accessories.
“Prime RV is us putting that same standard in front of everything we make,” Foxcroft said in the announcement.
New Gravity Sewer Hose Is Priced at $89.99
The first product introduced with the expanded brand is a 20-foot sewer hose kit made from 24-mil TPE. Prime RV says the hose has reinforced connection points designed to provide a leak-resistant seal and a clear elbow that lets RVers see the flow at the sewer hookup.
The Gravity 20-Foot Premium Sewer Hose Kit is priced at $89.99. Prime RV is also backing it with what the company calls the “Prime Promise,” which provides a replacement if the hose fails under normal use.
As a launch special, each kit comes with a bottle of Liquified RV Tank Treatment and a bottle of Liquishine Wash & Wax at no additional charge.
The Prime RV rebrand and Gravity launch went live Sept. 16, coinciding with the opening day of the Hershey RV Show.
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